The technical support you wish you'd had sooner
I'm Ross Gray. Technical enough to read your codebase, commercial enough to read your business, and staying up to date on both areas is always a priority.
what I bring
Stack
React, Vue, TypeScript, Node.js, Laravel, PHP, MySQL and much more...
Independent
UK-based and sector-agnostic. The technical questions rarely change with the industry.
Updates
Regular social media posts to keep my followers and connections updated on latest insights. (Youtube / LinkedIn / Substack)
Connections
I am well connected with professionals in related industries that I can introduce you too for project support and a seamless and consistently positive experience.
how I think
My Mission
My mission is to embody boundless ascent. I look beyond the notion of a creative or technical peak, dedicating myself to continuous evolution, learning, and innovation in web/software development.
This relentless drive is channeled into two core areas: first, creating original, industry-changing projects that make a lasting positive impact on society; and second, partnering with growing companies to deliver optimal web and software solutions, guiding them strategically to their digital vision.
what I'm hired for
Fractional CTO support
Ongoing technical leadership without the hire. Someone with the knowledge to inform on technical architecture and direction, at the point the decisions are being made.
Software architecture research and planning
System design and technical planning before the budget is committed. Scale, cost and risk weighed on paper - with security in the design rather than added to it afterwards.
AI implementation advice
Advising on best practices when using AI technologies, whether it be from cloud solutions (Claude, ChatGPT) or producing effective open-source (open-weight) model environments, workflows and internal processes.
Technical translation
Making technical risk legible. Trade-offs, timelines and supplier claims in plain terms, so you can make the call with all the information you need.
Internal Process Review
Reviewing your internal software processes and admin in a zoomed out view. And generating optimal guidance to reach the most efficient workflows in your business.
Bespoke development
Select engagements only. I take build and project management work where the advisory relationship makes me the right person to do it, not as the default offer.
Advice first. Building myself when it is the right answer.
My services span many areas in tech, from research to development and AI. Even if your reason for being here is not related to the listed items above, contact me anyway, anything technical I will have an answer to or can point you in a more optimal direction.
where this came from
My Experience
My journey is marked by key milestones that reflect my growth, innovation, and commitment to excellence. Explore the highlights that have shaped my skillset into what it is today.
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01
2025
Supporting ROOT STUDIO
I evolve and sharpen my full stack web development skills with ROOT STUDIO, a web and design agency that produces a range of unique and highly creative projects for 100s of clients. Supporting their web development processes; from bug fixes and content management to project enhancements including from-scratch addons to improve the websites and experiences for up to 25 national clients! Boosting skills in building full stack websites for a range of industries, organising website content and learning the power of great team communications.
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02
2025
Ross Gray Digital and Growing my Client Base
My client base grows in a range of industries, from local communities to startup companies and small businesses in the Lincolnshire area; service based businesses to e-commerce and product companies.
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03
2024
My First Client
Thanks to the support of his network, I secure my first client, the friendly and virtuous Bridge Learning, a support provider for Higher Education students with visual and multisensory impairments. Producing an accessible website including a bespoke accessbility widget to adhere to visually impaired users and other disabilities.
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04
2024
Starting my Freelance Journey
After earning my bachelor's degree in Computer Science, I start my self employed journey, learning business skills and building a foundation to the business.
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05
2023
Supporting Ruddocks Creative Production Agency
I start my first Internship at Ruddocks creative production agency. Providing Ruddocks with insights into the potential of their software and website technologies, authoring a range of projects and driving greater web results for the company whilst improving internal processes. Learning important business lessons about company processes and what good company culture and management looks like from a company now over 100 years old!
built in public
Research & Innovation
I am committed to advancing research and innovation in my field, leveraging cutting-edge technologies and methodologies to drive progress and achieve impactful results. Many of my social posts explore the latest trends and breakthroughs in research and innovation including marketing strategy, web development, coding, and technology. To provide valuable insights and perspectives.
// The timeline
How I work
Listen
I learn the business, the constraints, and what you actually need, which is often goes beyond the equiry.
Assess
I look at what already exists: the systems, the code, the internal processes, and the decisions that have already been made. Evidence before recommendations.
Recommend
Reasoning shown, risks named, opportunities weighed, all in writing, so you can judge and make the key decisions.
Stay involved
Direction has to hold up over months, not just on the day it is set. I stay close enough to catch the decisions worth catching. And we can jump on regular calls to discuss progress.
If you're weighing an architecture decision or scoping a build, I'm happy to talk it through.
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Looking for a second opinion on a technical decision?
I respond to all enquiries personally. Tell me a bit about the business and what you need, and I will reply within two working days.
Get in touch