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// case study - workflows 30 Apr 2026

Web Development Workflow

Architecting and developing a fast, easy to maintain and consistent marketing website development workflow to improve project completion speeds and boost website performance + SEO for a web and SEO agency.

Cut full website development cycle down from 3 weeks to 3 days

Working closely with a web and SEO agency in Lincoln, I was able to formulate a modern, consistent and reliable web development workflow that enabled non-technical staff to generate marketing website that would usually take the company 3-5 weeks to complete, reducing that time to 3-5 days...

Not only did this workflow reduce time spent on the development side of projects, it also boosted the speed, performance and SEO scores of the websites to align with the companies values and goals as an SEO agency.

With a modern workflow, the agency was able to further install relevant addons, reporting software and research pipelines on top of the system I formulated.

Throughout the development of this workflow solution, regular meetings to conducted to ensure that commercial and technical goals aligned. And feedback was highly positive.

// Recent work (3)

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The latest updates from Ross Gray Digital, including Case Studies, Business Updates, and Social Posts.

// case study - workflows 30 Apr 2026

Web Development Workflow

Architecting and developing a fast, easy to maintain and consistent marketing website development workflow to improve project completion speeds and boost website performance + SEO for a web and SEO agency.

Cut full website development cycle down from 3 weeks to 3 days

  • HTML
  • CSS
  • Git
  • Google Services
  • JavaScript
  • UI Design
  • UX Research
  • AI Research
  • Agentic Workflows
  • Market Research and Strategy
  • Software Research
Read case study
// Internal Project 01 Sep 2025

Card Portal

A full stack web-app for private TCG (Trading Card Game) groups to centralise and display all data on their card games.

  • Laravel
  • PHP
  • Alpine
  • Tailwind CSS
  • Vite
  • MySQL
  • Git
  • UI Design
  • UX Research
// full stack web development support 01 Jun 2025

Root Studio

Providing support for web development processes from bug fixes and content management to project enhancements including from-scratch addons to improve the websites and experiences for up to 25 national clients! Boosting skills in building full stack websites for a range of industries

  • UX Research
  • UI Design
  • SEO
  • HTML
  • CSS
  • JavaScript
  • SASS
  • Statamic
  • WordPress
  • Craft
  • Laravel
  • PHP
  • Alpine
  • Vite
  • MySQL
  • Git
  • Markdown
  • Mapbox
  • Webpack
  • Node JS
  • NPM
  • Cloudflare
  • Server / DNS
  • Fathom
  • Mailtrap
Read more

// next

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